Part 1:  Leadership Competencies:

Monday

7. June

Opening

- The program overview and participants' expectation

Field visit to HB Grandi (http://www.hbgrandi.is/)

·         One of the largest fishing companies in Iceland

Dr. Svafa Gröndfeldt, Rector at Reykjavík University

Monday to Wednesday

 7. - 9. June

Leadership

-          360-degree feedback evaluation

-          Franklin Covey's "The 7 Habits for Managers" training workshop.

Guðrún Högnadóttir (MBA), Executive Director at Reykjavík University

Lilja Dóra Halldórsdóttir (MBA) adjunct at Reykjavík University

Guest speakers from the seafood industry

Part 2: Strategy and Investment Decisions:

Thursday

10. June

Overview of the Seafood Industry

·         Global overview

·         The seafood value chain, main sub sectors

·         Challenges and opportunities

·         Aquaculture – The Blue Revolution

A visit to Marel Food Systems (www.marel.com)

·         A leading global provider of advanced equipment and systems for the food processing industry.

Jón Garðar Guðmundsson (MBA), adjunct Professor

Guest speakers from the seafood industry

Friday

 11. June

A field visit to the Icelandic Fish market in Reykjavík

Markets & Consumption

·         Main demand markets vs. main supply markets

·         Consumption patterns

·         Seafood and other sources of protein

·         Food safety and quality measures

Production & Quality

Jón Garðar Guðmundsson (MBA), adjunct Professor

Guest speakers from the seafood industry

Sigurjón Arason (PhD), Matís – Icelandic food research

Monday

 14. June

Investments and Financing

·         A fragmented sector

·         The effect of the credit crisis

·         The financial toolbox

·         Playing defense or offense..

·         A case study

Jón Garðar Guðmundsson (MBA), adjunct Professor

Guest speakers from seafood industry

Tuesday

 15. June

Fishing Management System

·         Introduction of case studies in fishing management in OECD countries.

A visit to Hampiðjan (www.hampidjan.is)

·         The largest fishing gear manufacturer in the world.

Sveinn Margeirsson (PhD), Matís – Icelandic Food Research

Wednesday

 16. June

Icelandic Seafood Sector

·         Historic background & current status

·         Main players

·         Seafood cluster

·         Looking ahead

Fish farming

Jón Garðar Guðmundsson (MBA), adjunct Professor

Guest speakers from seafood industry

Valdimar Ingi Gunnarsson

Thursday and Friday

17. - 18. June

A Field Trip to Northern Iceland

·         To explore the seafood cluster including:

o    Samherji (http://www.samherji.is/) a vertically integrated seafood company, controlling a significant volume of fishing quota, operating a powerful fleet of fishing vessels

o    Ekta fiskur  (http://www.ektafiskur.is/) a salt fish producer

o    Promens  (www.promens.is) a leading global plastics manufacturer

o    Fiskey (www.fiskey.is) focusing on research and preparation for prospective halibut farming

Jón Garðar Guðmundsson (MBA), adjunct Professor

Part  3:  Utilisation of Natural Resources:

Monday

 21. June

Utilization of Natural Resources

·         The economic impact of human actions on natural resources

·         The economic valuation of natural resources

·         Social Entrepreneurship and Innovative Business Models.

·         Sustainable development and social innovation

·         Public goods and natural monopoly

Tuesday

 22. June

Fisheries Management, Data Collection and Control

• Individual transferable quota system (ITQ)
• Weighing and registration of catches
• Data collection and internet publication
• Control and enforcement

Eyþor Björnsson (MBA),  Head of Surveillance at Directorate of Fisheries (DoF)

Helga Sigurrós Valgeirsdóttir (MS),  Head of Information at DoF.

Árni Múli Jónasson (LLM), Deputy Director, questions/counsel.

Wednesday

 23. June

 Field visit to Grindavik to explore:

• Harbor administration

• Visir (www.visirhf.is) a fishing, processing and sales company

• Saltfisksetrid (http://www.saltfisksetur.is/) a salt fish museum

• Icelandic Coast Guard (www.lhg.is)

Helga Sigurrós Valgeirsdóttir (MS), Head of Information at DoF.

Thursday

 24. June

Marine Research:

• Field visit onboard MRI research vessels.

• Research on the marine environment around Iceland and its living resources

• How to provide advice to the government on catch levels and conservation measures

• How to inform the government, the fisheries sector and the public about the sea and its living

resources

Summary:

·         Key learning points

·         Evaluation

Reception at Ministry of Fisheries and Agriculture

 Jóhann Sigurjónsson (Cand.real) Director General at Marine Research Institute.

Guðrún Högnadóttir (MBA), Executive Director at Reykjavik University